Expansion:
BNPL & Beyond

October 14-16, 2026 | Live Broadcast

Buy Now, Pay Later is part of everyday financial moments, woven into each step of the consumer experience from purchase to payment.

By popular demand, Insights & Innovation returns this year as a three-day digital summit, curated for financial institutions that are exploring BNPL.

Request your ticket today!

Hosted by

Press Partner

Why Attend

Since 2023, Insights and Innovation in BNPL has served as an annual forum to keep financial institutions updated on the latest developments in Pay Later usage, research, and product growth. Hundreds of banking, payments, and digital innovation leaders attend every year to learn best practices, stay informed about consumer behavior, and share institutional strategy.

This year, the digital summit's programming has evolved with the maturation of the Pay Later space. We continue to bring you the latest in thought leadership and strategic vision, and have added a third day to help attendees synthesize their learnings, and provide workshops in preparation for the holidays.

We look forward to welcoming you.

9:00 AM PT

Welcome

Jazzy Zhu, equipifi

9:10 AM PT

BNPL State of the Union

Bryce Deeney, equipifi

Tony DeSanctis, Cornerstone Advisors

9:45 AM PT

Opening Keynote

Jim Marous, The Financial Brand

10:10 AM PT

Understanding BNPL: The Lending Perspective

William Bennet, Foothill Credit Union

Matt Connell, Gulf Coast Educators FCU

Dustin Nehls, Honor Credit Union

Moderator: Lo Smith, equipifi

10:45 AM PT

Understanding BNPL: The Engagement Perspective

Lori Tucker, United Bank

Nicole El-Chami, Credit Union of America

Joli Hensley, Advia Credit Union

Moderator: Karen Buell, equipifi

11:30 AM PT

Urgency and Opportunity in BNPL: The Cost of Inaction

TBA

11:50 AM PT

Closing

Jazzy Zhu, equipifi

9:00 AM PT

Welcome

Jazzy Zhu, equipifi

9:10 AM PT

Understanding BNPL: The Innovation Perspective

Alok Bakshi, Patelco Credit Union
Ben Abbott, IHMVCU

Brandon Watkins, Avadian Credit Union

Moderator: Lo Smith, equipifi

9:45 AM PT

PayLater Labs: Product Innovations in BNPL

Bryce Deeney, equipifi

11:15 AM PT

Making Commerce Personal: A Conversation on Relevance

Greg Lull, former CMO of Credit Karma

Moderator: Jazzy Zhu, equipifi

11:50 AM PT

Closing

Jazzy Zhu, equipifi

9:00 AM PT

Welcome

Karen Buell, equipifi

9:10 AM PT

Understanding Purchasing Power

Team equipifi

9:35 AM PT

Driving Relevance and Awareness

Team equipifi

10:00 AM PT

The Institutional Strategy Behind Parameters

Team equipifi

10:25 AM PT

Optimizing Risk, Reach, and Profitability

Team equipifi

10:50 AM PT

Holiday Shopping Workshop

Team equipifi

11:30 AM PT

Closing

Karen Buell, equipifi

Explore Our Speakers

Jim Marous Co-Publisher

Tony DeSanctis Senior Director, Client Education and Knowledge Strategy

Ben Abbott SVP, Digital, Operations & Innovation

Alok Bakshi VP, Cards & Consumer Lending

Lori Tucker Chief Experience Officer (CXO)

Karen Buell COO

Bryce Deeney CEO

Jazzy Zhu SVP of Marketing

Lo Smith Head of Revenue

Brandon Watkins Card Services and Payments, Vice President

William Bennett Chief Lending Officer

Joli Hensley Vice President of Digital Experience and Innovation

Nicole El-Chami

Nicole El-Chami Chief Operations Officer