Today I'm proud to announce equipifi has raised $34 million in Series B funding, led by Left Lane, with continued participation from Curql, PHX Ventures, New Stack Ventures, SixThirty Fund, Baleon Capital, Rise of the Rest, and SaaS Ventures. We also welcomed participation from two strategic partners, SWBC and the Bankers Helping Bankers Fund.

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People want to pay over time now. That's just the reality. And when their preferred banking provider isn’t offering it, they find somewhere that can. Most of them don't come back.

That's the problem we've spent nearly five years fixing.

Banks and credit unions have always had the trust, the relationships, and the existing payment methods. What they lacked was the modern infrastructure needed to compete. For years the gap between what consumers expect and what traditional checking accounts and debit cards provided continued to widen. That’s the layer we built.

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Here's what five years of building actually looks like:

A consumer opens their banking app. There's a flexible payment option waiting for them. On the debit card already in their wallet. No new account. No application. No third party service. They select their preferred term, tap accept, and they’re done. The institution just created a loan in real time, kept the relationship at the top, and gave the consumer something they didn’t think their bank could do.

This is the payment infrastructure the future of credit runs on. equipifi powers BNPL for millions of checking accounts nationwide, and we’re just getting started.

We were the first to make this fully frictionless experience possible. First to launch debit BNPL in the U.S.  First to eliminate the credit application entirely. First to create loans in real time. First to bring flexible payments to an existing debit card. First to own the notification experience natively inside the bank's own platform.

Every institution on our platform now creates more loans in a single day than they ever have before. Our partner financial institutions who believed in us early, who pushed us and trusted us to deliver best-in-class experiences for their members, their fingerprints are on every milestone we've hit.

What the equipifi team has built together is remarkable, and it’s just the beginning of what's possible. The best work is still ahead of us.

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Our mission is straightforward: Every consumer should have access to pay-over-time solutions from the primary banking provider they prefer. Not through a third party. Not through a workaround. But natively, seamlessly, as if it was always there. This is the network we are building.

Stripe built the infrastructure for modern payment acceptance. Plaid built the infrastructure for financial data connectivity. Shopify built the vertically integrated commerce platform to enable merchants of all sizes to compete in modern commerce. equipifi is building the infrastructure for modern credit: the layer that puts flexible payments inside every financial institution in the country.

This round accelerates our path to get there. We're investing deeply in product and engineering. If that sounds like the kind of problem you want to work on, we're hiring.

Flexible payments is the fastest-growing form of credit in the country, outpacing credit cards. And most consumers would rather do it through an institution they know and trust.

That future is what we're building toward. And we now have everything we need to build it.

-- Bryce