equipifi | Drive digital engagement with flexible payments

Increase the value of your financial engagements

Start more digital banking logins with high financial intent.

Stay connected with purchasing power

Become the go-to for all things shopping and banking. Remind consumers to check their purchasing power with you whenever they intend to spend, and help them pay for it over time.

Unlock the halo effect of BNPL

BNPL is a flexible payment program that drives engagement for adjacent financial products. equipifi ensures that your program is enhancing your cards, your accounts, and your relationships.

Cross sell through project adjacency

Position relevant products together. Consumer using flexible payments have high intent to utilize others products that stretch budget, save money, and build purchasing power.

Anticipate and prevent attrition

81% of consumers who use flexible payment programs continue to use it in year two. Treat usage activity as an attrition indicator, and get ahead of disengagement.

Best-in-class from day one

Consumer fintech and legacy banks have used flexible payments to drive uptake and engagement across their products and offerings. Now it's time for you to experience that same success. equipifi's platform not only helps launch your program, it also helps you:

See organic discovery and uptake on day one
Send automated offer notifications to increase acceptance rate
Access seasonal marketing campaigns to stay top of mind

See it in Action -->

BNPL from Educators Credit Union

Educators Credit Union drove digital engagement and high loan activity with in-house flexible payments

BNPL is a popular payment method driven by consumer demand. When offered by financial institution, its uptake is immediate and repeat usage is high.

Challenge

Educators Credit Union found that 30% of its members were using third-party BNPL programs, and wanted to launch an in-house product to recapture and grow digital engagement.

Solution

Working with equipifi, Educators’ in-house BNPL product was an immediate hit with its users, with over 600 offers accepted on launch day. Now, Educators’ program drives more than 8,000 digital banking logins every month, with 28% of all logins resulting in accepted offers.

FAQs

How does installment lending work on equipifi? Installment lending with equipifi works by embedding an automated end-to-end loan origination experience within the digital banking app. Once connected, equipifi’s platform will begin assessing the cash flow and financial position of members and customers. Those who are eligible based on the institution’s parameters will receive pre-qualified installment loan offers in the digital banking experience. Members and customers can view their offers, select their repayment terms, and accept terms and condition all within their online banking or mobile app. The loan is then written back to the banking core, funds are deposited, and eligibility recalculated with the inclusion of this new loan.  

Who writes the loans that finances these plans? You do. equipifi is the platform that enables, embed, and automates the processes that provide flexible funding. The installment loans that finance these loans are originated and serviced by your institution.

Can I brand my program to fit internal naming conventions? Yes. Your solution is white labeled and fully branded. The default naming convention for flexible payments is “Flex Pay” or “Buy Now, Pay Later”. It can be adjusted to your preferred name.

Can I set limits on how much can be borrowed through the program?

equipifi’s platform make your program work for you. Parameters can be adjusted on both account and institutional levels so that you are generating offers that are aligned with your risk tolerance and institutional goals.

What if a loan isn’t paid?

Like an unsecured loan, if a loan is unpaid, it will enter the same workflow as other loans that become delinquent within your financial institution. Typically, consumers that have loans in delinquency will no longer receive any flexible funding offers from the equipifi platform. Program parameters are modifiable based on your institutional preference.