equipifi exists to put flexible payments in the hands of the financial institutions (FIs) that already own the consumer relationship. We power banks and credit unions across the US to offer their consumers real-time purchasing power under their own brand, on their own terms.

Founded in 2021 by Bryce Deeney, a fintech veteran and former credit union executive, equipifi was built on a simple belief FIs already have the trust, the relationships, and the data. They just needed the tools to put it all to work. So we built them.

Today, equipifi powers flexible payments for hundreds of banks and credit unions across the US built on the conviction that financial institutions, not third-party fintechs, should own the most important moments in their consumers' financial lives.