Jun. 13, 2024 | USF Federal Credit Union launches BNPL, first in Florida


USF Federal Credit Union (USF FCU), headquartered in Tampa with over $1.1 billion in assets and serving over 70,000 members, announced that it has added Buy Now, Pay Later (BNPL) to its suite of online banking products to address the financial fragility of members who may normally turn to high interest credit-finance options or predatory lenders.

USF FCU has selected equipifi to power its BNPL solution and is the first credit union to make BNPL available in Florida. With the launch, USF FCU will extend personalized BNPL offers to members on eligible debit card transactions. Members will be able to view and accept pre-qualified BNPL offers within USF FCU’s digital banking experience.

“Our members trust us to provide solutions that will improve their lives, and they seek financial flexibility,” said Richard Sellwood, COO at USF FCU. “equipifi’s BNPL platform helps us provide our members’ preferred payment method in their mobile banking app, and helps us to meet them where they are at any time in their financial journey.”

“With one in four consumers using BNPL in the last 12 months, this is an impactful way for credit unions to empower an entire member base,” said Bryce Deeney, CEO and co-founder of equipifi. “By launching BNPL, USF FCU is elevating its digital banking experience and debit cards to meet the current and future needs of its membership.”

USF FCU joins many credit unions that are first to launch a BNPL solution in their home state, including New York, California, Texas, and Michigan. BNPL is projected to grow at a compounded annual rate of 25.5 percent between 2022-2026, saving members money by avoiding credit card interest and preventing overdraft fees that may follow large, unexpected expenses.

For more information about USF FCU, visit usffcu.com.



About USF Federal Credit Union

USF Federal Credit Union offers a full range of financial services to the faculty, staff, students, alumni association members, and families of the University of South Florida. USF FCU serves more than 70,000 members with membership available through more than 40 Select Employee Groups and has assets of more than $1.1 billion. USF FCU is a recipient of the Florida Governor’s Sterling Award for Performance Excellence. Please visit usffcu.com for more information.

About equipifi

equipifi is the leading Buy Now, Pay Later (BNPL) platform for debit card issuers in the United States. This is a white label solution designed to align with consumer purchase habits, payment preferences, and financial goals. The equipifi platform seamlessly integrates with leading banking cores and digital banking platforms to deepen cardholder engagement, grow market share, increase revenue, and provide a single place to view, accept, and manage BNPL plans on their existing banking app. For more information, please visit http://www.equipifi.com/.