Financial flexibility needs are indicators of consumer engagement and health
What can we uncover in BNPL data?
Transactions made on your debit cards
How often do your cardholders use your debit card? Has this frequency increased since using BNPL? How often are they still using their debit cards to pay off 3rd-party BNPL loans?
BNPL offers available to your cardholders
Where are cardholders making purchases that require financial flexibility? Are specific categories seeing growth? Has there been a shift from in-stores to online shopping? What about by demographics?
Use and engagement in your banking app
How much uptake do you see in your debit cardholders for their BNPL offers? What is the demographic breakdown of one time versus power users?
Re-engagement and repayment insights
Bank BNPL sees high net new uptake every month, as well as return usage. Are your debit cardholders taking out multiple plans? How are they trending when repaying loans?
Targeted campaigns and seasonality
What does seasonality look like when it comes to the need for financial flexibility? How well are your marketing campaigns working to drive education and awareness of your BNPL solution?
Benchmarking against the competition
How does your cardholders’ use of your BNPL compare to their use of 3rd-party BNPL? How does this differ when looking at next gen consumers? How is this trending over time?
Take a closer lookConsumer preference and usage insights
Drive BNPL uptake and engagement
Track how your debit cardholders are engaging with your BNPL solution. equipifi’s Go-To-Market team works with you to keep a pulse on user sentiment, strategize campaigns for increasing uptake, and deepen your understanding of cardholder behavior.
Learn next gen shopping and banking preferences
BNPL is popular with next gen consumers, but is also embraced across demographics when offered from financial institutions. equipifi partners with you to monitor your BNPL performance with next gen users, and to engage them using insights derived from their purchase and payment preferences.
Gauge consumer sentiment on financial flexibility
Did you know that consumer perception of debt has changed? Increasingly, BNPL is seen more as a personal budgeting tool as well as an alternative to credit cards and traditional debt.
equipifi keeps you up to date on industry sentiments, tracking behavior shifts in aggregate Bank BNPL data.
Leveraging insights to grow wallet share
Optimize BNPL parameters for uptake and growth
Translate learnings into practical strategies for higher uptake and growth. equipifi’s Go-To-Market team not only works with you to uncover user insights but also to adapt your BNPL parameters to their shifting preferences.
Benchmark performance to monitor competition
How do you know your BNPL solution is successful? equipifi helps you benchmark your performance to 3rd-party BNPL usage and other Bank BNPL solutions to ensure that you are successfully capturing wallet share.