equipifi Named Finalist for Two Lending Categories at 2025 Banking Tech Awards USA

equipifi, the leading platform helping financial institutions launch white label embedded Buy Now, Pay Later (BNPL) solutions, is proud to announce that it has been selected as finalist for two lending categories for the 2025 Banking Tech Award USA.

equipifi has been recognized in the Best Embedded Lending Solution and Best LendTech Solution categories. Awarded to enterprise fintech companies that leverage modern technologies to support lending operations, these two categories spotlight solutions that have live customers and deliver clear and measurable improvements to users.

Over 60 financial institutions in 31 states have partnered with equipifi to provide their own BNPL programs to their customers. equipifi's data shows that over 81 percent of users continue to use BNPL in year two, with overall usage increasing by 38 percent year over year.

“Today, the consumer spending journey is no longer segmented into budgeting, shopping, and borrowing - they’re one and the same. A financial institution must offer payment methods that reflect this new reality to stay relevant. That’s where BNPL comes in,” said Bryce Deeney, co-founder & CEO of equipifi. “When offered in online banking, it becomes a part of the consumers’ everyday banking experience."

“We are honored to be recognized as one of the best embedded lending and best lendtech solutions in the industry,” Bryce continued. “BNPL was disjointed. Fintechs owned the BNPL loans but consumers managed their money with their primary financial institution. We fixed that.”

equipifi helps financial institutions extend personalized, pre-qualified BNPL offers to consumers in its digital banking experience. It includes both a pre-purchase feature that gives users access to extra funds in their checking accounts prior to shopping, and a post purchase feature that converts eligible debit card transactions into installment loans. 

The Banking Tech Awards recognise excellence and innovation in the use of IT in financial services worldwide, and the people who make it happen. equipifi has previously also won the 2022 Audience Choice Award from FIS Fintech Accelerator and the 2023 Best In Show Award from America’s Credit Unions Councils (formerly CUNA Councils).

About equipifi

equipifi is the leading Buy Now, Pay Later (BNPL) platform for debit card issuers in the United States. This is a white label solution designed to align with consumer purchase habits, payment preferences, and financial goals. The equipifi platform seamlessly integrates with leading banking cores and digital banking platforms to deepen cardholder engagement, grow market share, increase revenue, and provide a single place to view, accept, and manage BNPL plans on their existing banking app. For more information, please visit http://www.equipifi.com/.