equipifi Partners with Avadian Credit Union to Bring Debit BNPL to Alabama

New in-house installment payment option offers affordable, flexible, and tech-forward financial solutions

Scottsdale, AZ (February 5, 2025) — equipifi has announced the launch of a new Buy Now, Pay Later (BNPL) program with Avadian Credit Union (Avadian) designed to give its members greater financial flexibility and control over everyday spending.

Through equipifi’s platform, financial institutions like Avadian can offer in-house BNPL products that are fully embedded within its digital banking environment. Their account holders can view personalized offers and accept them within seconds, all without leaving the financial institution’s secure platform.

“BNPL is reshaping banking relationships and is a necessary feature for financial institutions to align with the evolving needs of consumers,” said Bryce Deeney, Co-Founder and CEO of equipifi. “Avadian is setting a strong example of how credit unions can show consumer empathy and meet members' needs by offering smart and effective payment tools tailored for their financial wellbeing.”

BNPL supports consumers throughout the entire purchase to payment journey. Once launched, accountholders can automatically access BNPL to split eligible purchases made on their existing debit cards into predictable installment payments. They can also choose to plan their purchases by receiving funds in their checking account before shopping, providing them additional financial flexibility.

Avadian is the first credit union to offer debit BNPL in the state of Alabama. Bank BNPL in the U.S. has doubled in availability year over year as consumers seek more responsible, flexible financing options

About equipifi

equipifi is the leading Buy Now, Pay Later (BNPL) platform built for financial institutions in the United States. Its white-label solution integrates with core banking and digital platforms, aligning BNPL offerings with consumers’ financial goals and banking preferences. equipifi enables institutions to boost engagement, grow market share, and deliver transparent, manageable installment options directly through their own apps. Learn more at www.equipifi.com.