equipifi Releases Upgraded BNPL Underwriting Models to help Banks and Credit Unions Serve More Account Holders with Enhanced Risk Controls

equipifi, the leading Buy Now, Pay Later (BNPL) platform for banks and credit unions, today announced Risk-Based Pricing for BNPL, an enhancement to its existing decision engine. Lending teams now have more flexibility to tailor BNPL offers to each account holder's real-time financial context, while curating offers that are competitive with the largest direct-to-consumer installment loan offerings for high-qualified borrowers.

Since equipifi launched its decision engine in early 2023, eligible account holders have received BNPL offers based on their real-time account and cash flow positions. With this change, lenders can curate personalized, real-time limits, rates, and terms that match an account holder's history to ensure offers are competitive and risk-adjusted.

"Consumers are turning to BNPL more often and for more of their everyday spending, and what they need from it evolves with their banking relationship," said Bryce Deeney, CEO and Founder of equipifi. "Consider an account holder who has banked with their institution for over 10 years, keeps a high cash balance, and has a very large purchase they need to make. Now, the institution can automatically curate offers for this account holder that are competitive with top lenders in large-ticket installment loans."

“What about an account holder who has shown they can afford that same large purchase, but there's signals in their account history that show they're slightly elevated risk? Rather than turning them down, equipifi's Risk-Based-Pricing gives banks and credit unions the tools to curate terms and rates that allow the institution to say yes, more often.”

For institutions that make engagement part of their strategy, Risk-Based Pricing also opens the possibility of a protected environment where newer account holders, or those with thinner financial histories at the institution, can use BNPL to build their file and grow their relationship over time.

"Banks and credit unions already have visibility into the tenure, balances, and cash flow that set account holders apart,” Bryce explained. “That's a key strength over third-party BNPL providers, who have to piece together what an institution sees every day. Our platform has always enabled institutions to underwrite in real-time using that data, and as the infrastructure behind in-house BNPL programs, it keeps evolving so institutions can do more with the information they already have. Risk-Based Pricing takes that underwriting further inside the program our customers already trust. That's where BNPL is headed, and our customers asked us to help them get there first."

Risk-Based Pricing, equipifi's cash flow underwriting enhancement, became generally available October 2026, as part of the standard equipifi BNPL decisioning platform for all customers, current and new. Banks and credit unions interested in learning more can schedule a demo at equipifi.com/schedule-a-demo.

About equipifi

equipifi is a fintech company that enables banks and credit unions to offer flexible payments and Buy Now, Pay Later as a native capability within their digital banking platforms. By embedding installment lending directly into the institutions consumers already trust, equipifi helps financial institutions deepen the banking relationship, grow their lending portfolio, and compete effectively in a payments landscape defined by evolving consumer expectations. Learn more at equipifi.com.