Georgia Heritage Federal Credit Union (GHFCU), a financial institution with over $149 million in assets and serving more than 15,000 members in the Savannah Metropolitan Area, including Chatham, Effingham, and Bryan Counties, is proud to announce the launch of a new Buy Now, Pay Later (BNPL) solution on October 15th, 2025. This innovative feature will offer members increased financial flexibility and control, reinforcing GHFCU’s commitment to delivering personalized service and meaningful financial resources to its community.
GHFCU has partnered with equipifi, a leading BNPL platform built for financial institutions, to make this solution available to its members. GHFCU’s BNPL program will allow members to split eligible debit card purchases into installment payments, directly within their digital banking experience. Members can also access pre-purchase BNPL offers, enabling them to plan ahead with confidence by receiving funds in their checking account before making a purchase. Each offer is tailored to fit the member’s individual financial profile, whether they are handling an unexpected expense or making a larger purchase.
“At Georgia Heritage, we’re always looking for ways to strengthen our one-on-one relationships with members and provide them with smart, innovative financial tools,” said Matthew Selke, CEO at GHFCU. “Our new Buy Now, Pay Later program with equipifi is about more than providing convenience. It’s about empowering our members with the flexibility and resources they need to make the best decisions for their financial future.”
“BNPL is a must-have tool for consumers to stretch their budget and to achieve their long-term financial goals. For years, they have been asking for it from their trusted financial institutions,” said Bryce Deeney, co-founder and CEO of equipifi. “Credit unions like Georgia Heritage FCU are stepping up to meet that need and lead the way in delivering better banking experiences.”
This launch is another step in GHFCU’s continued mission to support the financial wellness of its members and the communities it serves. By integrating thoughtful technology with educational support, Georgia Heritage FCU is helping local families navigate their financial decisions with confidence.
About Georgia Heritage Federal Credit Union
Georgia Heritage Federal Credit Union is one of the oldest locally owned financial institutions in the Savannah Metropolitan Area. What began on April 15, 1940, as the Union Bag Federal Credit Union, then became Union Camp Savannah Federal Credit Union in 1966, and finally Georgia Heritage Federal Credit Union in 1999. We expanded further in 2006 when the Credit Union received its community charter, allowing GHFCU to serve anyone who lives, works, worships, or attends school in Chatham, Effingham, and Bryan counties and their immediate family members. Their mission is to make a positive difference for GHFCU members and the communities they serve. As a not-for-profit organization, GHFCU takes a member first approach, where one-on-one relationship are key.
About equipifi
equipifi is the leading Buy Now, Pay Later (BNPL) platform for financial institutions in the United States. This is a white label solution designed to align with consumer purchase habits, payment preferences, and financial goals. The equipifi platform seamlessly integrates with leading banking cores and digital banking platforms to deepen customer engagement, grow market share, increase revenue, and provide a single place to view, accept, and manage BNPL plans on their existing banking app.
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