MSU Federal Credit Union Launches Buy Now, Pay Later Feature to Elevate Member Experience

As next gen consumers increasingly cite Buy Now, Pay Later (BNPL) availability as a key factor when making purchase decisions, Michigan State University Federal Credit Union (MSUFCU) has launched an in-house BNPL feature to meet its members' evolving needs.

With more than $8 billion in assets and nearly 400,000 members nationwide, MSUFCU continues to lead the credit union industry in delivering innovative tools that support members' financial wellness. This BNPL offering allows members to split eligible debit card purchases into manageable installments directly within MSUFCU's digital banking experience. By providing flexibility and transparency, members gain greater control over their budgets without compromising their financial security.

"We invested in BNPL to give our members more control over their budget, with a payment method they prefer, delivered securely and seamlessly from their trusted credit union," said Ben Maxim, Chief Technology Officer at MSUFCU. "Our partnership with equipifi reflects our commitment to innovation and to helping members pursue their goals with confidence."

To power this service, MSUFCU partnered with equipifi to generate pre-qualified BNPL offers to members based on their unique financial profile. Using an application programming interface (API) to connect to equipifi's platform, MSUFCU is able to help members access flexible payment options that fit both their budgets and lifestyles.

"BNPL is a necessary banking and budgeting feature for financial institutions to align with the evolving needs of consumers," said Bryce Deeney, CEO and co-founder of equipifi. "MSUFCU's leadership in launching this program reflects their dedication to providing a banking experience that puts people first."

To learn more about MSUFCU's Buy Now, Pay Later feature visit https://www.msufcu.org/buynowpaylater

About MSUFCU
Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For^® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 15 consecutive years, and a National Best and Brightest Companies to Work For^® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work^® for 11 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group; along with digital financial platforms AlumniFi, Collegiate, and Pillur Business Banking; trade name Oakland University Credit Union; and its foundation, the MSUFCU Desk Drawer Foundation. MSUFCU is headquartered in East Lansing, Michigan; and has 36 branches; more than 370,000 members; $8.26 billion in assets; and 1,200-plus employees. For more information, visit msufcu.org.

About equipifi
equipifi is the leading Buy Now, Pay Later (BNPL) platform built for financial institutions in the United States. Its white-label solution integrates with core banking and digital platforms, aligning BNPL offerings with consumers' financial goals and banking preferences. equipifi enables institutions to boost engagement, grow market share, and deliver transparent, manageable installment options directly through their own apps. Learn more at www.equipifi.com.