Jun. 11, 2024 | Westmark Credit Union Launches Buy Now, Pay Later in Idaho, Elevating Membership Experience


IDAHO FALLS, ID. (June 10, 2024) – Westmark Credit Union, a $1.3 billion asset credit union headquartered in Idaho Falls serving over 68,000 members, has announced the launch of a buy now, pay later (BNPL) solution.

Westmark Credit Union has selected equipifi’s white-labeled solution to power its BNPL solution. With this launch, Westmark Credit Union extends personalized offers to members to split payments on eligible debit card transactions. Members will be able to view and accept pre-qualified BNPL offers in Westmark Credit Union’s digital banking experience.

“We are always looking to provide the best products that can help our members grow financially,” said Sara Plothow, Chief Consumer Lending Officer at Westmark Credit Union. “With the launch of our BNPL solution powered by equipifi, our members now have easy access to financial flexibility within Westmark Credit Union’s mobile app, and take their financial future into their own hands.”

“Buy Now, Pay Later is a powerful member engagement tool due to its growing popularity as a payment preference for consumers across all demographics,” said Bryce Deeney, CEO and co-founder of equipifi. “By launching BNPL, credit unions like Westmark Credit Union are committing to serving their members at every important financial moment.”

Westmark Credit Union joins dozens of credit unions across the United States that have launched their own BNPL product to their members. This year to date, consumers in nine states have gained access to credit unions BNPL for the first time, including those in New York, California, Texas, and Michigan. BNPL is projected to grow at a compounded annual rate of 25.5 percent between 2022-2026.


About Westmark Credit Union

Westmark Credit Union has been helping the people of Idaho grow financially since 1954. As a full-service financial cooperative, we are entirely owned by our members and committed to the development of their financial future. Our wide range of services includes savings and checking accounts, loans, mortgages, and investment options tailored to meet the unique needs of our community. With a focus on member satisfaction and financial education, Westmark Credit Union continues to be a trusted partner in achieving financial success and security for individuals and families throughout Idaho.

For more information, please visit www.westmark.org.


About equipifi
equipifi is the leading Buy Now, Pay Later (BNPL) platform for debit card issuers in the United States. This is a white label solution designed to align with consumer purchase habits, payment preferences, and financial goals. The equipifi platform seamlessly integrates with leading banking cores and digital banking platforms to deepen customer engagement, grow market share, increase revenue, and provide a single place to view, accept, and manage BNPL plans on their existing banking app. For more information, please visit http://www.equipifi.com/.