Credit Union of America Launches BNPL to Strengthen Community Financial Wellness

Credit Union of America (CUA), a member-owned financial cooperative serving more than 100,000 members, has added a new Buy Now, Pay Later (BNPL) solution to its suite of digital banking products. The launch supports the credit union’s mission to serve members with meaningful tools that promote long-term financial wellness.

CUA has partnered with equipifi, the leading BNPL platform for credit unions and banks, to power the new service. Members can use the feature directly within CUA’s digital banking platform to split purchases into manageable, pre-qualified installment plans using their existing checking accounts and debit cards.

“At Credit Union of America, we are committed to making a difference in the lives of our members and the communities we serve,” said Dan Umscheid, VP Payment Solutions & Strategy at CUA. “Our BNPL solution is another step in helping people tap into the tools they need to make confident, informed financial decisions without turning to a high-interest alternative.”

The BNPL solution offers two ways to pay. The Plan Your Purchase feature lets members access funds before shopping, and the Split Your Payment option allows them to convert eligible debit card transactions into installment plans after the purchase.

By offering this service directly through its digital banking platform, CUA maintains full control over the experience, ensuring that the service is secure and easy for members to take advantage of.

“Credit unions like Credit Union of America are redefining how financial services can uplift communities,” said Bryce Deeney, co-founder and CEO of equipifi. “CUA’s BNPL launch demonstrates how this tool, when delivered responsibly, can deepen member trust and support long-term financial wellness.”

The addition of BNPL reflects CUA’s commitment to providing thoughtful, member-first solutions that offer greater control over how purchases are planned and managed.

About Credit Union of America
As the second-largest credit union in Kansas, CUA serves over 100,000 members online and at fifteen (15) full-service Kansas  locations in Wichita, Derby, Goddard, Great Bend, Hutchinson, Pratt, Salina, and Manhattan in addition to a corporate office located in Wichita,  Kansas. Credit Union of America, originally a teachers' credit union, now serves a community-based field of membership, with particular  interest and expertise in helping educators and healthcare workers while employing over 300 Kansans. Established in 1935, CUA is a member owned full-service financial cooperative providing low-cost checking, savings, investments, personal and mortgage loans, and small business  services. As of December 31, 2024, CUA assets total $1.643 billion, and loans total $1.363 billion. Deposits are insured by the National Credit  Union Administration (NCUA), a U.S. Government Agency. CUA adheres to the Equal Housing Opportunity principles and is an Equal  Opportunity Employer. 

About equipifi
equipifi is the leading Buy Now, Pay Later (BNPL) platform built for financial institutions in the United States. Its white-label solution integrates with core banking and digital platforms, aligning BNPL offerings with consumers’ financial goals and banking preferences. equipifi enables institutions to boost engagement, grow market share, and deliver transparent, manageable installment options directly through their own apps. Learn more at www.equipifi.com.